Types of Rendering
There was a time when no self-respecting rendering would allow itself to be seen in public without a zeppelin hovering somewhere in its desaturated sky. Supermodels in haute couture garments strutted across opera foyers, uninterested expressions and blasé attitudes adding to the exclusivity of the space. These gimmicks are still widely used, but since its early days architectural rendering has seen major technical advancements that allowed it to appropriate cinematic techniques relying on color, lighting, framing, composition, and angles to convey moods. This disciplinary overlap between architecture and film is fundamental in the use of similar software and modeling techniques and has brought the two closer through the idea of storytelling, a notion inherent to both disciplines. In architectural rendering, if the spirit or the main feeling isn’t persuasive and engaging enough, the function of images is reduced to regurgitating information already provided through drawings ...